This is the part where you need to do your second round of outreach. I catch my Twitter alerts in there from time to time. Keep in mind that a successful outreach strategy is all about live communication. How do you check for spamming tendencies then? Don't think for a minute that thank-yous are just for donations. So to figure out what works for you the best, you need to experiment and test. 4. There’s an overabundance of data that’s going to be competing with your content, which means you need to make sure yours stands out. You’ve heard the term influencer outreach thousands of times before. Then, throughout the process, we continued to assess whether the influencers we’d chosen accurately expressed the message we were trying to convey to our own audience. Once that’s done, you can email a larger database of contacts (which you can do using a mail merge), including your own user-base of blog subscribers. Well, there are seven major errors that many tapping into an influencer’s audience ends up making. Write a thank-you letter; Thank-you emails will help build good, even possibly longer-term relationships with influencers. And who knows, in the end, you might actually have a lot of fun with your influencer outreach marketing. I’m reaching out to … Demanding too much from them in one go can cause resentment and ignorance from their side. Some of the influencers included Kevan Lee of Buffer, Barry Feldman of Feldman Creative, Michael Brenner of NewsCred and many other experts from companies like Wordstream, Hubspot, and UperFlip. I think there’s no such safe place for anyone doing outreach. Or, just come back to Canva thanks to their autosave feature when you need to revise your project. How to Write a Thank You Email in Business English. As you can see when I put this post into Grammarly, it had something for me to change almost immediately: The worst thing you can do is publish something and then have the influencer email you telling you that you misspelled their name, or used an incorrect picture to represent them. When we conceived our expert tips project, we started with numerous different angles and ideas for how to approach our finalized piece of content. This particular channel only has 23,000 subscribers, but Jord’s influencer video got more than 13,000 views. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea. Letter Form – Influence letters should be … The more you know about your influencer, their niche, engagement, and habits, the better you’ll be able to cater your pitch when the time comes. Reaching out to them to get a deal done is influencer outreach. A great outreach email does four things: 1. How can you ensure that what you are offering them is something they actually want? You should do this manually as well, and individually contact each of these people. The most important thing to keep in mind is to keep your email short and direct. The reason is that it still earns three times more likes and shares than articles. Even major brands end up in the spam filter. This platform lets you upload your copy and get instant feedback for revisions. Start with a dynamite idea, great planning, and make sure your project is moving in the right direction from the beginning. Stryde had published a list of the top 50 marketing experts, which gave a great starting point. Focus on saying “thank you” and briefly reiterating your interest in the position. Share the benefits of your project to their audience. I would add for B2B players to also include LinkedIn high on their list, as it’s an emerging winner in that space. Lately, the term “influencer marketing” has begun to apply to all social networks. They also provide influencer giveaway campaigns that have a promo code attached, as you can see from this example. Their time is precious. You can search either by audience or influencer with the option to narrow your search based on a variety of demographics. I used the amplification tool to track down more influencers in the content marketing and SEO niches. You might be surprised by what you find. Please email Emily Long ( if you have any questions or concerns. If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Blogger’s Blueprint, which includes email templates for you … If you go by our sweet spot from earlier, you’ll want to keep the follower limit between 10k and 100k. 3. However, not every project has to rely on high-profile influencers to achieve its goals. The first and easiest one is to simply Google the keywords you are targeting. Try to find out why they didn’t respond or denied you. The interviewer will not want to read a very long thank-you email. Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best. The easier you make it for your influencer to help you, the more likely you’ll get a favorable response. Even though I tried sending 2-3 follow-up emails in the weeks after not having a response, that number still didn’t budge. How do outreach experts do it? Sometimes you can get it directly from their instagram account (if they have a business profile).Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they … Quey goes on to share three powerful ways you can change your email’s destiny and reach your targeted influencer. But as you can see, there are other platforms that have measurable success with influencer campaigns. Here’s a list of other “compensation” methods: If none of these work, never fear. Provides value. Most often, they’re on Instagram. I say “modest” because their following is still large by some standards, only they’re smaller than the millions of followers a high-profile influencer would have. To find out if they really are a good fit for your end goals, all you need to do is click on their individual profile. Just look at how brands like Jord tap into micro-influencer content with strategic YouTube features. If interested, please reply to us to call us at [number]. 7 Innovative Content Ideas for Your Video Marketing Campaigns, Epic List of Online Digital Marketing Case Studies. Where can you get guarantees that a blogger you send an email to won’t trash it or mark it as spam? Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer … Another search pointed us to a list on Forbes written by Sujan Patel. Looking forward to hearing from you. Not valid in combination with any other offer, promotion, or discount. There are few strategies out there that give such drastic results for a single style of marketing, so it’s clear that we’re onto something. However, to deliver this type of content with high quality requires plenty of resources and time. If you ever had any doubts about influencer outreach, I hope that now you are at least beginning to understand the benefits behind it. Not getting a reply to a cold email, especially when you’ve tried every trick in the book, can be pretty disheartening.Influencers are inundated with emails, most of which are ignored. But there are other reasons beyond the fact that other marketers are tapping into influencer marketing. Some influencers provided us with the requested couple of sentences, but others had provided us with paragraphs upon paragraphs of content. Especially the ones who ignored you. Whether you want to admit it or not, many of your asks will end up in the spam filter of the influencer you’re reaching out to. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. 2. These can also be sent in the mail as a note if you want. It helped them stand out from the vast amounts of content that were being created and shared alongside this project. This was the best way to provide value to both our audience and the audiences of the influencers who responded. In the end, we had a list of nearly 140 different marketing experts, and we were ready for the next step: the pitch. Use their name if it is available, but don’t use their username. We also knew we wanted to target content marketers looking to optimize their content for SEO. Canva has templates that you can choose from to help you nail the look and feel of your final product. You need to show them how committed you are to getting their attention. Within an hour of sending out the first batch of emails, we already had over 200 social shares. Brands like TapInfluence have started cashing in on the influencer marketing wave by providing an engine that fosters connections. If you need further proof at this point, take a look at this eye-opening statistic shared by Neil Patel: For every dollar you spend on influencer marketing, statistics show that you’ll average a $23 ROI. Influencers want to know that you put in the effort to get to know their … When you face rejection, don’t give up. The truth is, every pitch is different. Go above and beyond what your influencer likely expects. Don’t start your pitch letter with “Dear blogger” or “Dear influencer.” That’s just going to be ignored altogether by 99% of your recipients. What other brands do you know of that have thousands of user-generated reviews? These days, thank-you notes are often sent in the form of an email. Send a single concise message with only a single request per email. With Adblock expected to rise 30% year over year, it’s highly likely that the day will come when online ads are a ghost of our past. That’s ok though since I still got my marketing nugget from Neil! According to a poll on the Tomoson blog, 59% of marketers are … I’m actually going to share my process with you in this handy guide so that you can finally get your voice heard, even if you just started. If time is of the essence, send your letter by email. How To Reach Out To Influencers So That They Can’t Say No. Whatever route you take, modify every pitch to your specific audience. The questions we would be asking each influencer were: If we could get 50 different views and responses from these two questions, we could definitely create a guide that would help a lot of people out. Thank you for signing up! And this is good, too, because according to Markerly a large follower count doesn’t necessarily mean your chosen influencer is the best option. [sc name="affiliate-disclosure"]In the 90s, no one knew they were supposed to scroll down a page.Mice didn't have scroll wheels, some people, The terms “brand” and “business” are often used interchangeably. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Once you’ve featured an influencer in your content, you have to make … Finally, in your outreach to these contacts, include the following sentence in your email: “Also, if you’re interested in being featured in a future roundup, just shoot me a message and we’ll keep you in mind!”. There are hundreds of thousands of reviews for this company on YouTube alone. Log into Not valid for Influencers. The point is, a lot of these people likely get so many emails on a daily basis that my wonderful pitch very possibly got buried somewhere in their inbox. And Jord doesn’t just focus on one group either. Simply by relying on the goodwill of these micro-influencers, they’ve created quite a bit of stir for their brand. The following is an example of my infographic pitch to one blogger. 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